For the past five years, Family’s Brand Sardines (FBS) has been a standout in the Maharlika Pilipinas Basketball League (MPBL), gaining a reputation as a well-supported and well-funded franchise with a devoted fan base. However, despite its robust ₱3 million monthly budget, the team suffered a disappointing first-round playoff exit against underdog Parañaque this season.
In response, the franchise is reportedly preparing for a massive overhaul to reinvigorate its title hopes. According to insiders, FBS is in pursuit of Aldin Ayo as their next head coach. Known for his championship pedigree and tactical brilliance, Ayo would be a significant upgrade to the coaching staff, although securing his services would require a substantial financial investment. Team owner Anita Kaw, the billionaire behind Universal Canning Incorporated, appears ready to make such a commitment.
In addition to Ayo, FBS has set its sights on Christian Standhardinger, who recently announced his retirement from the PBA. MPBL insiders claim FBS is willing to offer Standhardinger up to ₱1.2 million per month to entice him to join their roster—a deal unmatched by most MPBL teams. With Standhardinger’s Terrafirma contract expiring soon, there would be no legal obstacles preventing him from transitioning to the MPBL. The potential pairing of Ayo and Standhardinger could position FBS as serious contenders for the MPBL crown.
Family’s Brand Sardines previously expressed interest in acquiring a PBA franchise, notably attempting to purchase Alaska’s slot in 2022. Despite their willingness to invest heavily, the PBA has yet to welcome the company into its fold. This raises questions about the league’s openness to new investors willing to spend significant resources to enhance competition. Critics argue that turning away companies like FBS—known for their financial capability and commitment to developing basketball—stifles opportunities for the league to grow and diversify its ownership structure.
With a high-profile coach like Aldin Ayo and a proven talent like Christian Standhardinger, Family’s Brand Sardines seems poised to dominate the MPBL. Their aggressive pursuit of top-tier talent demonstrates their resolve to finally bring a championship to Zamboanga. If these moves materialize, the team’s Cinderella story could gain a fitting sequel.
For now, FBS’s bold vision serves as a reminder of how ambition and investment can shape the future of Philippine basketball—whether in the MPBL or, eventually, in the PBA.
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